The label focuses on pure fabric (100 percent pure silk) and uber contemporary yet feminine prints that range in a variety of colors from soft pastels to festive hues. The silhouettes are comfortable and chic keeping in mind that the tunics can be belted (belt provided) for an western look or accessorized for an eastern kurta look.
FTA not only aim for the younger trendy market but also for the middle aged women who want to wear comfortable yet fashionable clothes that are affordable and effortless.
FTA has recently made a name for herself in the mass market by launching her Lawn collection earlier this year that was received with an overwhelming response both nationally and internationally.
The designer comments, “We wish to make every day wear that is affordable and effortless, comfortable yet chic, wearable with versatility - all the while highlighting femininity through natural motifs and colors that make an instant statement” FARAH TALIB AZIZ