I remember the first time I came across Atiqa Odho cosmetics, it was way back in 2009 when I was attending a Senior Year Farewell for my A Levels. At the time, I had not been consumed with the need to buy and lust after every makeup release so the shop keeper handed me a silver eye shadow pigment by Atiqa Odho when I ask him to give me something 'shiny' and 'easy to apply'. While the silver pigment did come in handy that night, I forgot about the pigment and Atiqa Odho cosmetics until very recently when they started marketing their brand on Facebook once again.
Fast forward a few weeks and I got the chance to try out some of their single eye shadows that at PKR 250 each are quite the bargain, but are they worth even that? I'd say yes and more! First off, while the red packaging is not the most appealing, every single eyeshadow, blush, powder etc comes with it's very own mirror and applicator! I love this, seriously! While I chose to use my own brushes, the mirrors do come in handy and double thumbs up for that.
Coming on to the quality - what I have deduced is that with the Atiqa Odho eyeshadows*, the quality depends on the shades. Love Potion has, no lie, become my go to eyeshadow for a sheer wash of color on the lids - compliments the everyday-minimal-makeup look so very well! It glides on when applied with fingers and lasts a solid 5 hour mark without a primer so I'm very impressed with it! The same goes for the shades Queen Of Night & Breathless -while I don't reach for them as often as Love Potion - they are also of the same quality.
The trouble starts with Blue Poppy which is just way to powder-y and not as satin-y as the others. The finish feel rough and overall is not the easiest eye shadow to work with - I'd give this one a pass if I were you.
All in all, as soon as I run out of Love Potion, I'm getting another one since it's that great! One very important tip is to use your fingers with these eye shadows, they are definetly on the powder-y side so using brushes to pack them on will just leave your frustrated. Fingers work so well with these.
Price - PKR 250 each
Availbale at Departmental stores and online HERE!