Rimmel Apocalips, what can I say? They came and conquered. Initially I was a bit hesitant about these just because they were soo hyped up, I have this weird thing where if something is too hyped up then I'll just get annoyed with everyone constantly talking abut it. Where these were concerned the hype was annoying, BUT it was soo right!
Since there are a gajillion reviews of this stuff everywhere and beyond, I'll try to keep this short and sweet.
Packaging- The product really has pretty packaging, the jaggered edges of the applicator make it stand out among my normal rounded lip products and I love that the writing hasn't rubbed off, I hate when that happens. Seems vain haha, but I like to take care of my makeup and like for it to look good.
Application/Formula/Pigmentation- Now if you have one of these, you will know how freakin pigmented they are. A little goes a super long way and since the applicator has a little wedge in it which stores the product, you don't have to constantly dip the applicator in the tube. I only need one dip for my entire lip to be coated with this stuff and there will still be product left on the applicator. That is how pigmented this stuff is haha. The formula is somewhat of a hybrid between a lipstick and lip gloss.
Staying Power- Now these things stay, and they stay on for long! You will not have to worry about reapplying this for a good 6-7 hours, including mild eating and everything. Rimmel should totally market these as lip stains as well since those are all the rage these days. I personally don't like glossy finishes on any of my lip products and this one does have a glossy finish, so what I do is blot it with a tissue. What this does is tone down the color a bit and gives a lovely matte finish that I absolutely adore!
All in all, apocaliptic is a look-at-my-lips-they're-so-bright-and-lovely kinda shade that lasts eons and doesn't feather or bleed. Just be careful while application, and tone it down by blotting if you prefer matte finishes over glossy ones.
Price- PKR 975
What bright lip products should I go for next? Please suggest some shades in the comments below :)
Until next time, tc.